The Effect of Color Combination on Visual Attention and Usability of Multiple Line Graphs
 
 
Gia Kim, Siu Man Lui
School of Business (IT), James
Cook University
gia.kim@my.jcu.edu.au, School of Business (IT), James
Cook University
carrie.lui@jcu.edu.au, doi: 10.4156/jcis.vol1. issue1.2 

Abstract
 Multiple line graphs that represent a large amount of everyday data are commonly used in business and in the finance industry. Color has become a useful addition to such complicated graphs to allow graph-readers to obtain relevant information quickly and easily. Although previous color research revealed that color contrast attracts human attention, the use of multiple color combinations for drawing attention has not been clearly evident in a graph reading context. This study examines the effect of three color combinations on the user’s perceived attentiveness level and usability of using a three-line graph. This research aims (1) to theoretically contribute color science domain with a graph comprehension aspect, (2) to design a quantitative experiment by measuring objective usability and subjective affective state, and (3) to understand the moderating effects of task types on reading of a pop-out line graph.
free coupons online techgirls.com.br medication coupons
problems in early pregnancy read partial birth abortion procedure
viagra 150mg sporturfintl.com celecoxib pill
viagra coupon f6finserve.com transfer prescription coupon
rite aid prescription transfer coupon site store rite aid
propranolol 20mg site finasteride 5mg
celebrex 100mg ciprofloxacin 500mg amoxil 500mg
sildenafil citrate 120mg ninja-monkey.co.uk inderal 40mg
rite aid discount card read rite aid photo coupons
new prescription coupon drug prescription card free prescription drug card
viagra coupon 2016 link pfizer viagra coupons
drug coupon liberitutti.info viagra discount coupons
viagra coupons printable link new prescription coupons
viagra free coupon blog.brunothalmann.com prescription discount coupons

Keyword
 Color Combination, Attention, Luminance
clomid proscar pill viagra pill
cephalexin levitra 10mg ventolin 4mg
viagra coupon drug coupons transfer prescription coupon
drug prescription card discount prescription coupons viagra discounts coupons
rite aid pharmacies go rite aid pharmacy application
sildenafil citrate 120mg ninja-monkey.co.uk inderal 40mg

Gia Kim, Siu Man Lui, "The Effect of Color Combination on Visual Attention and Usability of Multiple Line Graphs", JCIS: Journal of Communications and Information Sciences, Vol. 1, No. 1, pp. 11 ~ 21, 2011